There are a number of ways to approach your Internet marketing strategy, and if this isn't the first page on this site that you've read about marketing, you're probably already familiar with our take on the matter. We believe that Internet marketing is absolutely the same as every other type of marketing, and that this fact is forgotten far more often than it should be.
Your Internet marketing strategy should be an adapted form of your land-based marketing strategy. The basis of many essential aspects of marketing are neither digital nor analogue, they are spoken and written. Good marketing copy is essential online or off, as is the ability to zero in on your target market.
The strategy for zeroing in on that target market may be a little different online and off, say, when you're doing keyword research for search engine optimization. But, a great deal of the time you can zero in on your Internet market by not going online. From the simplest method of distributing flyers with your internet net sites address on it, to the more elaborate idea of putting a local commercial on the radio or television, marketing is marketing, weather the product your pushing is soap or a website.
Once you have the people to your website, your job as an affiliate marketer is not to sell them soap directly, but to present them with a number of different options for buying soap, and providing them with links directly to the merchant's site. Those links have tracking codes, any purchases your referred visitors make is credited to you.
So, getting the customer is the same in both Internet marketing strategy and regular marketing strategy, you're just getting them to a different place.
To read more about search engine optimisation, and find some great ideas for marketing on the Internet, read the rest of this site.